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B’Local is the best way to target customers in your area. Most of us use the internet on a daily basis, searching for services or products within easy reach to save our valuable time and for convenience.
Dealing with local business is not only more convenient but adds a sense of security and value knowing the company you are dealing with is within grasping distance if something goes wrong or just want to discuss the services or products on a less formal footing. We obviously prefer to deal with local companies, that’s why you as a business should consider B’Local not just as an add on to your existing marketing plans but a major part of your overall advertising strategy and budget.
A lot of business’s don’t cater for, or forget how many people are house bound or have mobility problems in the UK. People who either cant or just don’t want to go strolling round the high street. People who look at the internet for all kinds of services and products and this trend just gets bigger year on year and has now spread across all sectors of the population, dramatically increasing business for bigger companies such as Tesco, Sainsbury, Waitrose, Argos, Office World etc., etc. But the trend does not stop there, as an example we will use the search phrases:
“builders in Blackpool” , “Accountants in London” , “kitchen showrooms in Bristol”, “bathroom designers in Manchester“. Etc., etc.
When you look at the amount of searches made with these types of keywords we think you may be quite shocked to find they run into hundreds of thousands a month.
These key phrases are used because the person searching feels more confident in dealing with a local business and when they find what they’re are looking for and its local, they can simply call in and make a purchase, or have it delivered. The benefit to your business is you only target your local area as big or as small as it may be. Read more…
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The gambling resort’s lavish CityCenter complex is nearing completion but its timing could hardly be worse
Andrew Clark in Las Vegas
Aerial views of Las Vegas CityCenter complex Photograph: Ethan Miller/Getty Images
Bursting skywards in the middle of America’s gambling capital, seven glittering towers are nearing completion. The lavish $11bn (£6.7bn) CityCenter complex will boast a casino, four hotels, luxury apartments, a fire station and even an on-site power station. But its timing could hardly be worse.
A joint venture between the casino operator MGM Mirage and Dubai World, the vast CityCenter development in Las Vegas is the biggest privately funded construction project in the US. It is billed as “a city within a city” and it will sit between the Bellagio’s dancing fountains and the fake Manhattan skyline of New York New York. Read more…
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Kofi Annan and Bob Geldof appeal to advertising giants to join in their campaign to tackle climate change
Kofi Annan and Bob Geldof at the Cannes Lions International Advertising Festival. Photograph: Lionel Cironneau/AP
Cannes is an odd place to launch a campaign to tackle climate change. But the French Riviera resort, stuffed full of expensively air-conditioned hotels – and, currently, the advertising industry’s top brass as the Cannes Lions International Advertising Festival takes over the city – today played host to Kofi Annan and Bob Geldof as they launched their “Tck Tck Tck” campaign in the run-up to the UN global climate change summit this December in Copenhagen.
In fact, Annan and Geldof want this to be more than a campaign. They want a climate justice movement to be born amid the acres of polished marble and €15 vodka and tonics of the French Riviera and launched an appeal to ad agencies and their clients to place Tck Tck Tck logos on their advertisements. Consumers can then upload their own individual “Tcks” to the campaign website, representing the seconds counting down to Copenhagen and the immediacy of the issue at hand. Read more…
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Journalism online promises to get 10% of web readers paying for content, which it says will provide millions in new revenue or struggling newspapers
Paid content start-up Journalism Online has announced that they believe they can get 10% of web readers to pay for news online.
Steven Brill, one of the founders of the service, said that they were being conservative in their estimates about the amount of people who would pay, but Michael Liedtke of the Associated Press said:
…other industry studies that have assumed newspapers and magazines probably shouldn’t count on more than 2 percent of their online audiences to pay for coverage that has been given away for years.
Journalism Online, like other paid content start-ups, is promising a range of revenue options for publishers, including micro-payments, subscriptions, the ability to bundle print and online subscriptions, payment schemes for referrals to other content and access to content across a range of devices including computers, smart phones or e-readers. Read more…
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UK’s regional newspaper industry to record first year-on-year growth in ad spend since 2004, forecasts Group M report
The global advertising recession will end in 2010 with the embattled UK regional newspaper industry forecast to record its first year-on-year growth in ad spend since 2004, according to a new report.
Global ad spend will shrink by 1.5% year on year in 2010, a distinct improvement on the 5.5% drop expected this year and a sign the worst of the ad slump is ending, according to a report published today by WPP’s combined media buying operation Group M.
Most media sectors in the UK will see an improvement on the steep advertising revenue declines of the past 12 months in 2010, the report said – although only regional papers are forecast to see year-on-year growth. Read more…
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A campaign for Wrangler jeans that ’screams raw sex’ wins top press award at Cannes Lions International Advertising Festival
By Mark Sweney
Wrangler jeans ‘We Are Animals’ advert. Click bottom right to see full image
A campaign for Wrangler jeans that “screams raw sex” has won the top press award at the Cannes Lions International Advertising Festival, as the judges admitted that commercially the sector is struggling with entries down more that 40% compared with 2008.
The Wrangler campaign, which uses the strapline “We Are Animals”, was created by French agency Fred & Farid. Havas chairman Vincent Bolloré has a 30% stake in the Paris-based agency.
David Lubars, the president of the Cannes Lions press jury, said the campaign had won because the idea could work globally to change the US-centric view of the Wrangler brand.
“It is a very emotional campaign, you can see how it can go into all kinds of areas,” added Lubars. “The theme is we are animals, a very primal, sexual approach. Before the brand was about middle-aged cowboy jeans from America. Now it takes a whole different look overnight.” Read more…
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Eric Schmidt hopes YouTube clips of Iranian election protests have helped lessen retribution meted out by the authorities
The Google chief executive, Eric Schmidt, said today that he hopes that clips of the Iranian election protests posted on YouTube, allowing people in other countries to keep up with developments despite the government’s media censorship, have helped to lessen the retribution meted out by the authorities.
Schmidt, speaking at the Cannes Lions International Advertising Festival, said that it was at their “peril” that regimes such as Iran attempt to impose blackouts on media such as TV, internet, radio and mobile phones.
He added that the search giant, which owns video sharing website YouTube, always tried to explain to regimes that restrict communication that, ultimately, attempts to isolate a population fail.
“We have lots of lawyers, lawyers in every one of these countries,” Schmidt said. “We explain if they do this [block freedom of speech and communication] what will happen. Sometimes they moderate their behaviour and sometimes not. If they don’t listen to us it is at their peril.” Read more…
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UK to shrink 4.3% this year and stay flat in 2010
• Global economy to contract 4.1% in 2009; grow 0.7% next year
Larry Elliott,economics editor guardian.co.uk
China, helped by a ‘major stimulus’ package, should see growth of 7.7% this year rising to 9.3% in 2010, the OECD said. Photograph: Rex
The deepest slump for six decades is drawing to a close as emergency policy measures and recovering financial markets boost growth prospects, the Organisation for Economic Co-operation and Development said today.
In its quarterly health check, the Paris-based thinktank said better-than-expected performance by the United States and the bigger developing countries had allowed it to revise up its forecasts for the first time in two years.
But the OECD had less good news for the UK, revising down its growth estimate this year to -4.3%, the biggest one-year fall in output since 1945 and lower than Alistair Darling’s budget forecast of a 3.5% decline. Previously, the OECD had pencilled in a 3.7% contraction for Britain this year.
The OECD’s Economic Outlook said the UK was in a “severe recession” and could expect only a mild recovery during the course of 2010, when it believes output will be unchanged. Read more…
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The popularity of blogging seems to be fading as people turn to the easier aspects of social media: status updates and tweeting
Charles Arthur guardian.co.uk,historyBlogging is dying. Actually, no, let me qualify that. The long tail of blogging is dying. I say this with confidence. That confidence is based on two things: my anecdotal, but wide-ranging, analysis of what and how people remark on content from this section, and the surveys carried out by Technorati – which provides the Guardian with the feedback data that appears on our web pages. The interesting question is, what has replaced that blogging? Read more…
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